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Dubai Luxury Off-Plan: Three Flagship Releases Right Now

Three luxury off-plan flagships currently define the top of the Dubai market: Armani Beach Residences on Palm Jumeirah, AVA at Palm Jumeirah from AED 78 million, and Burj Binghatti Jacob & Co in Business Bay.

6 November 2026 · By Orven Properties · 4 min read

Luxury off-plan property in Dubai right now clusters around a small number of flagship releases, each built on a different kind of exclusivity. Armani Beach Residences and AVA both sit on Palm Jumeirah, with AVA starting from AED 78 million for just 17 residences. Burj Binghatti Jacob & Co, in Business Bay, adds a fine-jewellery collaboration to the mix, with price and payment plan both on request.

Three flagships, three forms of exclusivity

Project	District	Units	Starting price
Armani Beach Residences	Palm Jumeirah	2 to 5 bedroom, penthouses, presidential suites	Price on request
AVA at Palm Jumeirah	Palm Jumeirah	Only 17 residences	From AED 78 million
Burj Binghatti Jacob & Co	Business Bay	2 to 6 bedroom sky mansions and penthouses	Price on request

Armani Beach Residences: fashion-house interiors on the Palm

Armani Beach Residences brings Giorgio Armani's design language to a beachfront tower on Palm Jumeirah, developed by Arada with interiors by Armani/Casa. The building sits above 90,000 square feet of amenities: a private beach, an infinity pool, a residents-only spa with gym, a cigar lounge and a private cinema. According to Arada's official project page, the initial release has already sold out.

AVA at Palm Jumeirah: scarcity as the core pitch

AVA is a compact, 24-storey OMNIYAT development comprising just 17 residences, each an apartment, duplex or penthouse with a private pool on its terrace. The building is managed by Dorchester Collection, extending hotel-style services such as 24-hour concierge, valet parking and in-residence dining to every owner. Starting price is AED 78 million.

Burj Binghatti Jacob & Co: a jewellery house in Business Bay

A collaboration between Binghatti and Jacob & Co brings the language of fine watchmaking and jewellery to Business Bay, combining a gem-inspired crown with sky mansions and penthouses from two to six bedrooms. Amenities include an infinity swimming pool, spa and sauna, a gymnasium, and butler and chauffeur services. Neither price nor payment plan is published at the time of verification.

Why price transparency differs so much between the three

AVA publishes a clear starting price because its 17-unit scale makes per-unit pricing straightforward to disclose. Armani Beach Residences and Burj Binghatti Jacob & Co both keep pricing on request, which is common at this tier of the market where units are often negotiated individually rather than sold off a published rate card.

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What each brand collaboration actually changes inside the unit

The Armani Beach Residences interior package comes from Armani/Casa directly, meaning fixtures, finishes and furniture follow that house's design language rather than a generic developer specification. Burj Binghatti Jacob & Co draws on jewellery and watchmaking craftsmanship in details such as the crown-shaped tower profile and interior detailing, a different design vocabulary from a fashion house's. Buyers choosing between the two are choosing a design identity as much as a building.

What none of the three confirms yet

Payment plan details are on request for all three projects at the time of this guide's verification. Do not assume a standard structure across luxury branded residences; each is negotiated and confirmed separately with your adviser.

Costs that still apply at this price tier

Dubai Land Department registration fees run at 4% of the sale price for a completed transaction, with a fixed Oqood fee for an off-plan registration confirmed in the contract. These percentages are not calculated here against AVA's AED 78 million price or any other figure.

Financing at the luxury tier

Bank financing remains possible for certain non-residents, always subject to the lender's own approval, though financing at this price tier is frequently structured differently from a standard mortgage. No rate or bank is confirmed here.

Next step

Tell your adviser which form of exclusivity matters most to you, scarcity, a fashion-house name, or a jewellery-house collaboration, and they will confirm current availability. Our AVA at Palm Jumeirah guide and our Burj Binghatti Jacob & Co guide go deeper into two of these three flagships. Message an Orven adviser on WhatsApp at +971 52 776 1939 or email sales@orvenproperties.com, or browse current listings through find your home.

FAQ

Is Armani Beach Residences still available to buy? The initial release has sold out according to Arada's official project page; your adviser can confirm any remaining or resale availability.

How many units does AVA at Palm Jumeirah have? Only 17 residences, each with a private pool on its terrace, starting from AED 78 million.

Is Burj Binghatti Jacob & Co's price published? No, price and payment plan are both on request at the time of verification.

Do these luxury off-plan units qualify for the Golden Visa? All three clear the AED 2 million investment threshold comfortably at their price tier, subject to conditions confirmed with the authorities.