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Luxury Branded Residences in Dubai Beyond Hospitality Names

Beyond hotel-branded towers, Dubai's luxury branded residences include BUGATTI Residences and Burj Binghatti Jacob & Co in Business Bay, and DAMAC Bay 2 by Cavalli, confirmed on a 50/50 plan.

6 November 2026 · By Orven Properties · 4 min read

Pictured: BUGATTI Residences by Binghatti, Business Bay, Dubai

Luxury branded residences in Dubai are not limited to hotel brands. BUGATTI Residences and Burj Binghatti Jacob & Co, both in Business Bay, bring an automotive house and a fine-jewellery house into residential towers. DAMAC Bay 2 by Cavalli, in Dubai Harbour, adds a fashion house, with a confirmed 50/50 payment plan and a Q4 2028 handover.

Three non-hospitality luxury brands compared

Project	Brand	District	Plan
BUGATTI Residences	BUGATTI (automotive)	Business Bay	Payment schedule on request
Burj Binghatti Jacob & Co	Jacob & Co (jewellery)	Business Bay	Payment schedule on request
DAMAC Bay 2 by Cavalli	Cavalli (fashion)	Dubai Harbour	50/50, handover Q4 2028

BUGATTI Residences: French Riviera atmosphere in Business Bay

BUGATTI brings its French automotive heritage to a sculptural residential address in Business Bay, created with Binghatti, drawing on the atmosphere of the French Riviera. Typologies run from three to five bedrooms plus Sky Mansion penthouses, with a Riviera-inspired beach, private pools, a jacuzzi spa and a private members club. Price and payment plan are both on request.

Burj Binghatti Jacob & Co: watchmaking language in a tower

A collaboration between Binghatti and Jacob & Co brings fine watchmaking and jewellery design language to Business Bay, combining a gem-inspired crown with villas, sky mansions and penthouses from two to six bedrooms. Amenities include an infinity swimming pool, spa, gymnasium, concierge, butler and chauffeur services. Price and payment plan remain unpublished.

DAMAC Bay 2 by Cavalli: the only one of the three with a confirmed plan

DAMAC Bay 2 by Cavalli is a 49-storey seafront tower in Dubai Harbour, directly across the water from Dubai Marina, continuing the Cavalli-branded concept introduced in the first DAMAC Bay tower. One to five bedroom apartments come finished in the fashion house's bold interior style, with an infinity pool, sky garden and floating relaxation pods. The tower sells on a confirmed 50/50 payment plan with handover set for Q4 2028.

Why price transparency differs across these three

DAMAC Bay 2 publishes a clear payment structure because it is a larger-scale release across many units, which supports a standardised plan. BUGATTI Residences and Burj Binghatti Jacob & Co, both smaller and more exclusive, keep pricing and payment terms on request, typical at this end of the Business Bay market.

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Why Business Bay hosts two of these three brands

Business Bay already carries Dubai's highest concentration of branded towers tied to non-hospitality names, which is why both BUGATTI Residences and Burj Binghatti Jacob & Co sit there rather than elsewhere in the city. The district's position along Dubai Water Canal, close to Downtown Dubai and the Burj Khalifa skyline, supports this cluster of flagship branded releases in a way that a newer, less established district could not yet match.

What a brand collaboration changes versus what it does not

A brand partnership shapes interior design, amenity naming and sometimes construction materials, as seen in BUGATTI's Riviera-inspired beach concept, but it does not change the underlying legal purchase process. Reservation, a signed sale and purchase agreement, escrow-protected payments and DLD registration apply the same way to a branded luxury tower as to any other off-plan property in Dubai.

What none of the three confirms about price

None of BUGATTI Residences, Burj Binghatti Jacob & Co or DAMAC Bay 2 has a published starting price that this guide can repeat with certainty. Treat any figure found elsewhere as unverified until your adviser checks it directly.

Costs beyond any eventual price

Dubai Land Department registration fees run at 4% of the sale price for a completed transaction, with a fixed Oqood fee for an off-plan registration confirmed in the contract. These are not calculated here against any of the three projects' pricing, since two remain unpublished.

Financing at this tier

Bank financing remains possible for certain non-residents, always subject to the lender's own approval. No rate or bank is confirmed here for any of these three towers.

Next step

Tell your adviser which non-hospitality brand interests you, and they will confirm current pricing and availability. Our BUGATTI Residences guide and our DAMAC Bay 2 by Cavalli guide go deeper into two of these three towers. Message an Orven adviser on WhatsApp at +971 52 776 1939 or email sales@orvenproperties.com, or browse current listings through find your home.