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Branded Apartments in Dubai: Three Named Collaborations

Branded apartments in Dubai range widely in price: Hilton Residences at Dubai Maritime City on a confirmed 20/40/40 plan, Chelsea Residences from AED 2.17 million, and Jumeirah Living Business Bay from AED 7.5 million.

6 November 2026 · By Orven Properties · 4 min read

Pictured: Sanctuary Residences, Meydan Horizon

Branded apartments in Dubai cover a wide price range depending on which name is attached to the building. Hilton Residences, at Dubai Maritime City, publishes a confirmed 20/40/40 payment plan. Chelsea Residences, also at Dubai Maritime City, starts from AED 2.17 million for a one-bedroom apartment. Jumeirah Living Business Bay starts from AED 7.5 million.

Three branded collaborations compared

Project	Brand behind it	Starting price	Plan
Hilton Residences	Hilton (Prestige One)	Price on request	20% / 40% / 40%
Chelsea Residences	Chelsea FC (DAMAC)	From AED 2.17 million (1BR)	20% booking, 40 monthly 1% instalments, 40% handover
Jumeirah Living Business Bay	Jumeirah Group (Select Group)	From AED 7.5 million	Payment schedule on request

Hilton Residences: a hospitality name, a confirmed plan

Hilton Residences Dubai Maritime City brings branded waterfront living to Dubai's Maritime City, with one to three bedroom residences and penthouses. The published payment plan is 20% at booking, 40% during construction, and 40% on handover. The starting price itself is not yet published.

Chelsea Residences: a football club's Legends Collection

Chelsea Residences, from DAMAC, sits on the waterfront near J1 Beach and the Maritime Beach and Yacht Club, offering a Legends Collection of themed units named after Lampard, Zola, Drogba and Terry. Per the brochure Orven received on 17 September 2026, prices start from AED 2.17 million for a one-bedroom, AED 3.13 million for a two-bedroom, and AED 4.94 million for a three-bedroom. The payment plan runs 20% at booking, 40 monthly instalments of 1% from month 3 to month 42, then 40% on handover, plus the 4% DLD fee on top of the deposit. Expected completion is December 2029 per the brochure.

Jumeirah Living Business Bay: the highest entry price of the three

Jumeirah Living Business Bay is Select Group's branded residence partnership with Jumeirah Group, part of the wider Peninsula community in Business Bay. The 35-storey tower holds 82 residences, from one to four bedroom apartments through to a full-floor master penthouse with a private pool, with owners gaining access to Jumeirah branded services including concierge and housekeeping. Official pricing starts from AED 7.5 million.

Why the price gap is this wide between three branded towers

A hospitality or fashion-house name alone does not fix the price; unit count, district, and service tier all move the number independently of the brand itself. Chelsea Residences' themed Legends Collection sits at a mid-range entry point, while Jumeirah Living's Peninsula address and full-floor penthouse push its starting price far higher.

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What branded actually buys you day to day

A branded tower typically means shared services managed to the brand's own standard, not just a name on the building. At Hilton Residences, that includes a wellness deck and dedicated fitness and recreation space run under Prestige One's agreement with Hilton. At Chelsea Residences, it means themed amenities tied directly to the football club's identity, from the Chelsea Lion Beach to a dedicated football simulation room, rather than generic leisure facilities found in an unbranded building.

Verifying which services are included versus optional

Not every branded service is automatically included in the purchase price; some hospitality-linked amenities, such as in-residence dining or housekeeping at a given frequency, can be offered as a paid add-on rather than a standard inclusion. Ask your adviser to confirm exactly which Hilton, Chelsea, or Jumeirah-branded services come bundled with the unit price at each of these three towers before comparing them on a like-for-like basis.

Costs on top of any of these three

Dubai Land Department registration fees run at 4% of the sale price for a completed transaction, with a fixed Oqood fee for an off-plan registration confirmed in the contract. Chelsea Residences explicitly notes this fee applies in addition to its published deposit.

Financing a branded apartment

Bank financing remains possible for certain non-residents, always subject to the lender's own approval. No interest rate or specific bank is confirmed here for any of the three towers.

Next step

Tell your adviser which brand and budget matter most to you, and they will confirm current availability. Our Hilton Residences payment plan guide and our Chelsea Residences guide go deeper into two of these three towers. Message an Orven adviser on WhatsApp at +971 52 776 1939 or email sales@orvenproperties.com, or browse current listings through find your home.

FAQ

Is Hilton Residences' starting price published? No, price is on request; only the 20/40/40 payment plan is confirmed.

What is included in Chelsea Residences' Legends Collection? Themed units named after Chelsea FC figures including Lampard, Zola, Drogba and Terry, per the DAMAC brochure.

Which of these three is the most expensive to enter? Jumeirah Living Business Bay, from AED 7.5 million, among the three compared here.

Does the DLD fee apply on top of Chelsea Residences' deposit? Yes, the brochure states the 4% DLD fee applies in addition to the deposit amount.